Marketing Edge

The difference between me and other real estate professionals boils down to two things:

  • A comprehensive marketing strategy and
  • A commitment to customer service.

Maximizing the visibility of your property on the Internet is the single most important element of marketing in today’s real estate arena.  Only 1% to 3% of home buyer’s identify their home using print ads today.  My Web/Media Team and I will capture the essence of your home and publish it on the Internet where prospective buyers will be able to get to know your home without leaving home!

We feature professional photography and videography that will l bring out the strengths of your property.  We will broadcast it across the net via its own dedicated web address (see for an example) in addition to Berkshire Hathaway HomeServices’ local, regional and national sited as well as Zillow, Trulia and YouTube and over 300 more real estate related sites.  Presenting your property as “featured listings” and boosting their placement on websites through the purchase of ad words, premium services and search engine optimization are all elements in my comprehensive strategy.

I anticipate that you’ll find my approach to addressing other aspects of your real estate needs to exceed your expectations.  With a career that spans over two decades of professional responsibility and accountability for bottom line results, I have an in depth understanding of what differentiates good from great service.  Moreover, my background in psychological research and business provides the basis for “data driven decision making” – allowing my clients to thoroughly understand the market, their competition and what they need to do to effectively complete the sale of their property.